Simple Playtime Logo

Simple Playtime Logo

Adobe Illustrator Simple Playtime Freelance Logo

Background

The Simple Playtime creators were maintaining an Instagram account that shared activity ideas for little kids; well, for adults to keep little kids busy. They were working on a mobile app and ran across a need for some branding.

Project

We began discussing a logo for the Simple Playtime brand. We wanted something simple and playful {go figure}; something flexible so it could be used against fun, bold colors without commitment a specific palette.

Font choices for the wordmark

Font choices for the wordmark

With simplicity in mind, I suggested a simple typographic treatment: the two words close together with one bolder than the other for legibility(it's a popular approach). I put several font options in front of them. Because the mobile app would likely have a web component to it (blog, app landing page, etc.), I focused on open source Google Fonts.

They decided on “Rancho Regular”. I clean up the t+i ligature and adjusted some character spacing. I also filled in the dot over the simple i to feel more consistent with the ligatured playtime i. Everyone was happy.

Testing the logo on various backgrounds
Final logo
Various icon options for social accounts, homescreens, etc.

GALLERY: Testing the logo on various backgrounds, the final logo, and an assortment of icon options

After looking at use cases, we realized we would need some kind of abbreviated logo or icon for use on social profiles and mobile app icons. Again, we wanted something playful, but simple. We settled on a vector of a child jumping in exultant play. I tested the mark on various color backgrounds to make sure it was clean and recognizable.

Simple Playtime Instagram Account

Simple Playtime Instagram Account

Takeaways

A logo design exercise does not have to be a long, drawn out process. If you and your client can get on the same page, you might be lucky enough to move through the cycle quickly. We iterated through this one pretty fast, and we were all very pleased with the end result.